Brand: SelectHealth

Agency Partner: Barkley

Campaign: This Chapter

SelectHealth is a nonprofit health plan serving more than one million members in Utah, Idaho, Nevada, and Colorado. In partnership with their creative agency, Barkley, they create broadcast and radio campaigns promoting their offerings.

InterEcho plays a pivotal role in helping the brand reach the Latinx audience by transcreating their ads into Spanish. We provide cultural review of the original English content to ensure it aligns with the target audience in genuine and relevant way. Because they operate in multiple states under different brand names, we record various tags during our VO sessions and we compile the unique spots for distribution to local networks.