Global SEO & AdWords
From adapting keywords into new languages to researching monthly search volumes in various countries to running robust paid search campaigns across the globe, InterEcho’s SEO Team leans on in-depth experience and outstanding, in-country resources to ensure you maximize your campaign investment.
How It Works
1 Review Existing Strategy
We review your existing SEO and SEM strategy, key terms, and AdWords to better understand your positioning in the market and where you’ve had success. This helps form the basis for a favorable localization outcome.
2 Search Volume Research
Working closely with our in-territory Transcreators, our Search Team researches keyword volumes to assess how existing terms are performing in the target language. They also identify other keywords driven by performance and volume that could be used in the strategy.
3 Transcreation of Key Terms
Our Transcreation Team adapts all relevant keywords into the target language and provides a transcreated list of keywords and related phrases. This list includes back-translations for each keyword, weighted by relevancy and search volume.
4 Key Term Recommendations
We present our recommendations for client review and feedback. We develop a glossary that is used for AdWords campaigns and website localization. By weaving the keywords into the transcreated site copy, we also help boost organic rankings in each market.
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