Creative Development
Your brand has a story to tell—and it's our job to echo that message globally. We apply our cultural expertise to create and develop imaginative, cinematic, and narrative-driven content in any language you wish so that your brand’s story shines on every stage across the world.
How It Works
1 Brand Review & Creative Brief
We review both your brand and any relevant content to help craft a creative brief outlining the purpose and objectives of the campaign. We define metrics for the project and set specific goals that are measurable, achievable, relevant, and time-bound.
2 Ideation
Through brainstorming sessions, our Creative Team generates ideas and concepts for the creative, paying particular attention to the desired style and tone defined in the initial definition phase.
3 Content Development
Sketches, storyboards, animatics, and wireframes are created and presented for client review, feedback, and approvals. Production is conducted in-territory, ensuring the authenticity of the final creative.
4 Testing
Performance metrics are tracked and assessed on a regular basis, helping to define future phases of the campaign and overall content lifecycle. Through data analysis specific to each market, we make further recommendations to drive the brand's long-term success globally.
PRACTICE GROUPS
SERVICES