Cultural Strategy
The content you produce for one market might not play well in another, and simply translating may confuse, fail to engage, or even offend certain audiences. During the development process, we examine your concepts and creative briefs through a cultural relevancy lens to ensure your content is effective and appropriate for each unique market.
How It Works
1 Brand Review
Our Creative Director and Cultural Strategists take a deep dive into your brand or campaign objectives to fully understand intentions and goals, setting the stage for successful localization in each market.
2 Creative Review
If we're adapting existing creative for other territories, we examine its cultural applicability and appropriateness for the target audience. We pay special attention to imagery, colors, taglines, calls-to-action, brand names, and other nuanced copy that may not easily translate or resonate with the target market.
3 Strategy Brief
An in-depth brief with our findings and recommendations is presented, and we work closely with your creative and production teams to address any potential issues prior to localization.
PRACTICE GROUPS
SERVICES