Transcreation & Post-Production for Advertising Campaigns

Localizing ad campaigns can be a cost effective way to reach new markets. Our team of in-territory Cultural Strategists, Copywriters, Native VO Actors and Video Editors ensures your campaigns maintain their original creative spirit while also feeling genuine and local to your new target audience.

Pre-Production

We help you manage and execute your global campaigns end-to-end. It all starts with our cultural strategy and expert guidance during your development phase. We review concepts, storyboards, and animatics to ensure cultural relevance and appropriateness for each territory you’re targeting, and we also weigh-in on positioning to help you maximize the campaign’s impact in each market. Our clearance team can ensure your final spots will clear any regulatory requirements, which are unique and challenging for each market.


Transcreation

Our Copy Transcreation process for taglines, ad copy, and scripts involves multiple steps using in-territory native-speaking copywriters and editors. Our copy deliverables included multiple in-language options, back-translations and creative notes so that you have a full understanding of how we’ve adapted your original messaging into each language.

Voiceover

We cast in-territory talent and we present custom auditions so that you can select your perfect voice. All VO sessions are run live over Source Connect so that we can patch-in any number of stakeholders for real time review and approval. They are managed by our expert Audio Engineers and Bilingual Recording Directors to ensure we nail your preferred tone and style. 


Video Localization

Working with your native project assets, our Video Editors can cut local footage or replace supers, animated graphics, title cards and legal to ensure your spots are authentic and genuine to your target audience. After we create new masters, we version them to whatever specs your distribution platforms requires, and we traffic them directly to their final destination.


Our objective is to deliver you localized creative that feels as if it was originally produced in the target language specifically for your target audience. Don’t settle for translation.

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