Website Localization

1 CMS Integration or Export

We work with our clients’ web developers to determine the best method for exchanging the source and localized content. We develop APIs to tie directly into a CMS to eliminate the manual hassles of maintaining a multilingual website, or we work directly with code-based files like XML, JSON, and HTML5 to make the importing of the localized pages seamless.

2 Keyword Optimization

Using your existing SEO keywords, we assess whether direct translations with substantial search volumes already exist. If not, we research and adapt keywords accordingly. We also carefully weave properly localized keywords into transcreated site copy, ensuring the best organic rankings and maximizing your web localization ROI.

3 Content Transcreation

Using our global network of in-territory, native-speaking Copywriters and Transcreators, we rework your page content to ensure it feels authentic, sharp, and culturally relevant to your target audience. We also include the creative rationale for transcreated headlines, CTAs, and other nuanced copy so your creative team fully understands our adaptations.

4 QA & User Testing

Our native-speaking QA Team expertly tests your new websites for functional and linguistic accuracy before going live. We either integrate into your existing testing and bug-tracking processes, or work with you to create a new one to ensure the integrity of your website’s content and user experience.

5 Maintenance

Every time your website is updated, InterEcho’s technology tools and APIs automatically track and detect those changes, allowing us to help you keep your multilingual pages in perfect sync with your default language pages. Your updated content will reach its international audiences sooner.