Brand: Amazon Kindle

Agency Partner: Revery

Campaign: Fire HD Digital

Amazon Kindle wanted to localize a series digital spots quickly and accurately for their Amazon Fire devices and accessories. In order to showcase true cultural relevance in every target market, the tablet display screens needed to be replaced with local content and all graphics replaced to give the spots an authentic feel.

Working directly with the native project files in Maya and Premiere, we transcreated and adapted all on-screen animations and graphics and cut new spots that felt originally produced in the target language.