Brand: Scopley

Agency Partner: Omelet

Campaign: Monopoly GO Global Launch

Scopely created Monopoly GO!, a fully immersive Monopoly experience that blends classic gameplay with entirely new worlds to explore. As part of their global rollout, Omelet developed the U.S. English ad campaign and tapped InterEcho to fully transcreate the spots into French, German, Italian, and Spanish.

Using our copywriters in each market, we properly transcreated the Monopolisms and unique brand copy to ring true to the original board game. We recorded celebrity talent to voice Mr. Monopoly in each country and we replaced all on-screen graphics and legal.

We ultimately delivered 22 unique spots for each markets for broadcast and digital distribution.