Brand: FM

Agency Partner: Prophet

Campaign: Global Repositioning

For nearly 200 years, FM has led a wildly successful insurance business with proven innovation, a unique preventative mentality, and deep-rooted client relationships.​ But to remain a leader ​in a rapidly changing world, they set out redefine a clear, shared understanding of who they are ​and what they stand for.

As part of their global repositioning, InterEcho led all cultural strategy and transcreation efforts to adapt ad campaigns, digital assets and content pieces for France, Germany, Mexico, South Korea, Spain, Singapore, Australia, and the U.K.

Part of the effort involved casting and recording voiceover talent for all broadcast and digital spots. Using only in-country talents and our network of global studios, we ran live VO sessions with all agency and client stakeholders patched in for real-time review and approval.