Brand: Fossil

Agency Partner: Mekanism

Campaign: Made For This

In partnership with their creative agency Mekanism, Fossil is undertaking a global rebrand to reintroduce itself to world. The spot showcases the moments that become unexpected memories and illustrates how Fossil’s stylish watches & accessories keep up with the candid snapshots of life. 

We worked closely with Mekanism to adapt the originally produced U.S. version for France, Canada, Germany, and Latin America. We transcreated the scripts, casted in-territory talent and recorded lip-synced VO to match to picture using 5 different characters in each language. The adaptations were produced on a rush timeline to coincide with a global release date for all territories.