Brand: Dollar Shave Club

Agency Partner: in-house

Campaign: French Canadian Website Localization

InterEcho has partnered with Dollar Shave Club since 2018. We transcreate their print, packaging and website copy into Canadian French. Their witty and playful writing style creates unique transcreation challenges to adapt it properly from English to maintain the same tone and style. We built and maintain an extensive multilingual brand glossary and linguistic style guide to ensure their French copy maintains the original humor and is consistent across all channels.