Digital Campaigns For The 2018 FIFA Men’s World Cup

Every four years, countries from across the globe are simultaneously united and divided as men’s soccer teams compete to be named best in the world.

Despite the United States not qualifying this year, the 2018 FIFA World Cup comes with an opportunity for quality international digital campaigns. Have a look at some of our favorites.

  1. Coca-Cola – “Being Ready”

This campaign features limited-edition Coke cans that display national flags or numbers zero through nine. These ‘score packaging’ cans make it easy for fans to share their predictions of game scores on their social media channels. In 200 different countries, the soda giant will run three different ads featuring artists like Jason Derulo and AC/DC. This campaign’s goal: to prove to consumers that buying, drinking and posting about Coca-Cola is as much a part of the World Cup as the soccer matches themselves.


  1. Hyundai Australia – “Have A Fling with Football”

Hyundai recruited major Australian athletes, including rugby player Wendell Sailor and former cricket star Damien Fleming, for this campaign. The ad features a soccer game where these star athletes are so overcome by the match that they can’t help but join in even though they aren’t any good at soccer. Even if it isn’t the country’s most popular sport, Hyundai encourages Australians to catch World Cup fever.


  1. Qatar Airways – “Dancing in the Street”

Former X-Factor judge Nicole Scherzinger re-records the classic song “Dancing in the Street” for the World Cup. This new anthem of Qatar Airways demonstrates that sports speak a universal language one that has the power to unite. “Music is a force for good,” said Scherzinger in a media release. “Historically, it is one of the most powerful forces for uniting humans because it transcends language barriers. This particular song that we’re working on is so powerful and it has a strong message – it celebrates and unites.”


  1. Vivo – “My Time, My FIFA World Cup”

This Chinese smartphone brand launched this campaign to promote its sponsorship of the FIFA World Cup and seeks to connect with a younger generation of consumers around the globe. The ads showcase the camera and music features of the Vivo phones and aim to empower soccer fans to stop acting as spectators and instead become engaged, active content creators.

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