Campaign: Science Moms

The Work:

Potential Energy created Science Moms, a non-partisan group of celebrated climate scientists who are also mothers, dedicated to educating moms and equipping them to take action and demand solutions around climate change. InterEcho served as an end-to-end localization partner for their launch into the U.S. Spanish-speaking market.

To start, we conducted an in-depth assessment of each launch asset, including a website, emails and videos. During the assessment, our team of cultural experts analyzed each piece of content including imagery, brand names, 3rd party resources and visual/verbal tone to ensure cultural applicability.

Once aligned on strategy, we fully localized all assets, including transcreating copy across mediums, uploading the localized content directly into the client’s CMS and native design files, as well as producing 60+ versions of in-language video content.

Click image to view the Spanish website.

English source – By The Time

Spanish version – By The Time