A new client of ours, FIG, asked us to localize a new North American campaign into Spanish and Canadian French. The campaign included two :30s for TV with multiple digital cutdowns and two radio spots with various retailer tags.
To find the perfect mix of voice actors for all four roles in the spots, VO casting included multiple rounds of in-territory, custom auditions. Recording happened via Source Connect to FIG’s mix house over multiple sessions, ensuring we captured last-minute script changes and pick-ups. InterEcho’s bilingual session directors helped the client’s creatives navigate the sessions as non-native speakers, confirming the reads were on brand and matched the tone and style of the original English VO.