Agency: 160over90

Title: Beyond the Bases en Español

The Work:

With stadiums closed due to COVID-19, T-Mobile partnered with Major League Baseball (MLB) to launch the initiative Beyond to Bases. The campaign brought more aspects of the game into American’s homes from interviews with players to engaging digital/social content.

With a large Spanish speaking fanbase in the US, MLB knew it needed a partner to help reach this important segment. From fully transcreating all copy and continuously updating the website as new content was introduced, to subtitling the video interviews, InterEcho helped ensure this initiative was consciously adapted to showcase the brand’s real commitment to including this audience.