Agency: Revery

Title: Kindle Paperwhite

The Work:

Revery needed assistance to quickly and accurately localize a series of promotional spots for Amazon’s Kindle devices for  various foreign markets, including France, Spain, Germany, Italy, UK, Japan and Brazil. 


In order to showcase true cultural  relevance in every target market, the Kindle display screens in each spot needed to be replaced with local content and new timed voiceovers for both the announcer and OCPs. Working directly with the native Maya and Cinema 4D elements, we efficiently localized all on-screen animations and graphics to give the spots a local feel. We then timed and synced new VO. 


Together, our global studios teams, video editors and in-country quality managers helped produce local creative to recreate the Kindle campaign for six foreign markets.

English source

French version

Spanish version

German version

Italian version

English (UK) version

Portuguese version