For fick's sake! Most quality marketing cannot be run through a word-for-word translator and then tidily repackaged in a new language. It can be tempting to unveil a snazzy campaign to the whole planet with the touch of a button, but advances in internet marketing and social media have not voided long-standing cultural taboos and linguistic no-nos.
Every four years, countries from across the globe are simultaneously united and divided as men's soccer teams compete to be named best in the world. Despite the United States not qualifying this year, the 2018 FIFA World Cup comes with an opportunity for quality international digital campaigns. Have a look at some of our favorites.