12 Oct Languages on the Brink
When you hear the word “endangered,” you probably think of fluffy pandas or snow leopard cubs. But did you know that there are endangered languages too? And just as languages...
InterThoughts
26 Aug Transcreation Needs A Human Touch
Las Vegas hosts the tech industry’s the biggest conference, CES. There, companies introduce new ideas and gadgets to the world. Google’s anticipated CES launch of a new feature called Interpreter Mode hints at a future in which all translation will be done by a machine.
13 Jun A Guide To Localization
What do you get when a brand establishes a global identity and effectively reaches its intended audiences with cohesive messaging? Increased revenue.
19 May 7 Cultural Faux Pas
Want to be a world traveler? Unfortunately, it can be a little more complicated than grabbing your passport and jumping on the next flight out. There are various beliefs, behaviors and practices that are unique to each country across the world. Sometimes, things that are perfectly normal to do in one country could be considered incredibly offensive in another.
10 Apr Unique Holidays Around The World
Holidays are often unique to a country’s culture, a simple way to promote a sense of nationhood and community. The concept of holidays originated when nations’ rulers would promote religious observances, which is still true for some countries and provinces today.
26 Feb International Work Culture
Almost everyone around the world starts Monday the same way. We all wake up, get dressed, eat some breakfast, and make our way to work. The global workforce is collective in that we all have bills to pay, but the way we approach our 9 to 5 can vary a lot depending on where we live.
20 Jul Our Services: Multilingual SEO and SEM
To conclude our series, we’re focusing on our increasingly important SEO and SEM services. After pouring countless hours into creating your content, finally getting it live is quite the relief....
17 Jul Our Services: Bilingual Supervision
Today we’re talking bilingual supervision. The work of a bilingual supervisor is to ensure the execution and the talent’s performance are culturally aligned with the market in which the content will...
15 Jul Our Services: Voiceover and Dubbing
Video and audio content are undeniably impactful forms of media in the marketing space. However, adapting this type of content for multilingual audiences requires deep linguistic and cultural knowledge to...
15 Jul Our Services: Transcreation
The magic has already been created. That content you’ve given your time, energy and unconditional love to is now going to be deployed in global markets. It needs to stay...